Inspired Gaming expands into Colombia

GENTEC (the Betancur Group) has become Inspired Gaming Group’s first Virtual Sports customer in Colombia ahead of an imminent change in legislation that will allow sports betting in the country.

Inspired will provide GENTEC with its range of Virtual Sports, bet management system and EPOS solution called BetBOX via its local distributor Algazara S.A.

The products are expected to go live before November 2014 and will eventually be rolled out to over 150 GENTEC venues around the country.

David Betancur, General Manager of GENTEC, commented: “I believe this is the perfect moment to introduce Inspired’s Virtual Sports to Colombia due to the Football World Cup this summer. We look forward to welcoming this product to our venues and are expecting our sports fans and lottery players alike to enjoy the high frequency of betting entertainment and the range of bet markets available.”

Steve Rogers, senior vice president of Virtual Sports and Mobile at Inspired, added: “We are extremely pleased to have partnered with GENTEC as our first client in a country that is going from strength to strength. We have proven that Inspired’s Virtual Sports typically add 10-15 per cent to sportbook revenues and, as players become more accustomed with sports betting in Colombia, we are confident of success in this market.”

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