Good timing for Inspired Gaming – Microgame sports betting deal

Inspired Gaming’s deal to provide Italian betting giant Microgame with online virtual sports content comes at a propitious time in that regional market, where regulator AAMS this week increased betting options for Italian punters by granting approval to 23 new types of markets, bringing the total number of sports bets available via Italian-licensed sites to 45.

The agreement gives Microgame the rights to distribute Inspired’s virtual sports to all of its B2B partners, believed to number more than 30 operators.

Marco Castaldo, general manager at Microgame, said: “Inspired is a safe bet when it comes to virtual sports as they are experienced in working with major operators all around the world in highly regulated markets.

“By adding Inspired’s virtual sports to our existing portfolio, Microgame further strengthens its leadership position with the most complete online and land-based product offering in the Italian market.”

Steve Rogers, managing director of virtual sports at Inspired, added: “Microgame is a perfect fit for our technology and content and we look forward to helping them supply their B2B partners with the world’s leading virtual sports.”

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