Inspired partners IWG
News on 23 Oct 2018
News on 23 Oct 2018
Instant Win Gaming (IWG) has agreed a deal with Inspired Entertainment for the development of instant win versions of Inspired’s virtual sports games for the North American lottery market.
The first iteration of instant-virtual sports will allow players to view single virtual football plays and win prizes based on the result of that play.
The new game, which will go live later this year and in time for NFL playoffs, will be accessible online via the Progressive Play RGS across IWG’s lottery and commercial operator network.
Lorne Weil, executive chairman of Inspired, said: “With the proliferation of mobile wagering and sports betting throughout North America, lotteries need to get creative to stay competitive, now more than ever.
“We see a huge opportunity in the North American lottery market for these products, where the instant gratification and digital format have the ability to reinforce current offerings and attract new players.
“We can’t wait to showcase these new games and, while we are starting with instant-win virtual football, we are excited to leverage additional Inspired content to grow this category with IWG.”
News on 23 Oct 2018
Instant Win Gaming (IWG) has agreed a deal with Inspired Entertainment for the development of instant win versions of Inspired’s virtual sports games for the North American lottery market.
The first iteration of instant-virtual sports will allow players to view single virtual football plays and win prizes based on the result of that play.
The new game, which will go live later this year and in time for NFL playoffs, will be accessible online via the Progressive Play RGS across IWG’s lottery and commercial operator network.
Lorne Weil, executive chairman of Inspired, said: “With the proliferation of mobile wagering and sports betting throughout North America, lotteries need to get creative to stay competitive, now more than ever.
“We see a huge opportunity in the North American lottery market for these products, where the instant gratification and digital format have the ability to reinforce current offerings and attract new players.
“We can’t wait to showcase these new games and, while we are starting with instant-win virtual football, we are excited to leverage additional Inspired content to grow this category with IWG.”
