Intralot alliance with Bit8

Intralot has entered into an in-principal commercial and strategic partnership, dependent on regulatory approvals and due diligence, with Malta-based gaming platform provider, Bit8.

The agreement stipulates an exclusive, joint development and marketing approach in the international online platform market and the acquisition of a significant minority stake.

Bit8’s online gaming platform is based on proprietary artificial intelligence technology. The platform is an all-inclusive sportsbook and casino platform that includes Player Account Management (PAM), eWallet, real-time analytical tools, automated rules and a bonus engine that works with little need for human interaction.

INTRALOT Group chief executive officer, Antonis Kerastaris, said in a press statement this week: “We are excited to be joining forces with Bit8, a global innovator in online customer relationship management. As we seamlessly integrate their platform with our own and that of our customers we will be uniquely positioned to manage player data and provide an exceptional gaming experience to customers, in-line with our strategy to focus on the B2C segment of the global gaming market.”

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