Intralot in soccer advertising deal

Intralot Italia is to widen awareness of its online casino brand following an advertising deal with top Italian football club AS Roma that will see the brand displayed on perimeter boards inside the team’s Stadio Olimpico home.

The agreement covers all Serie A and Coppa Italia games held inside the 70,600-seat stadium this season and includes provision for the promotion of Intralot Italia’s Live Casino offer, which offers a range of real-time games such as blackjack and roulette.

Lorenzo Pellicelli, marketing director for Intralot Italia, said Friday: “Football is a passion that involves millions of Italians, from players to fans, and with this initiative Intralot Italia highlights the importance of its association with the world of sports in order to promote a safe and responsible culture of gaming and entertainment.”

“We are really delighted to have signed an agreement with such an important brand as Intralot,” said Christoph Winterling, commercial director for AS Roma.

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