Irish comedian the new face of Jackpot Joy

Online bingo operator Jackpot Joy has announced that Irish comedian and celebrity presenter Paddy McGuinness has succeeded Barbara Windsor as the new face of Jackpot Joy.

The popular entertainer will feature in the company’s integrated advertising campaign that builds through a series of content on TV and online.

The first of the new campaign adverts aired on Thursday 14th September, and features Paddy decorating his home with royal-themed merchandise as he celebrates receiving the final endorsement from the ‘Queen of Bingo’.

Irina Cornides, CEO of Jackpotjoy, added said that the company had looked for someone who fitted well with the brand as its new front celebrity and McGuinness was the choice as an entertaining, fun personality that Jackpot Joy’s target audience can relate to.

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