The Isle of Man-based online media company iBus Media, which earlier this month successfully fought off a trademark infringement lawsuit launched by Nevada’s Best Odds Corporation (see previous reports) has launched BookieSmash, its newest online portal dedicated to sports betting.
Stablemate Poker News describes BookieSmash as an enterprise that “…aims to help sports fans who are too intimidated by the traditional sports-betting portals to discover the fun of sports betting, and, at the same time, meet the expectations and need of sophisticated punters looking for useful betting strategy tips, sports news, and lucrative promotions.”
Although launched in time for the World Cup football buzz, the website is currently still in a beta phase.
During the coming months BookieSmash will include several new sections dedicated to American football, mixed martial arts, basketball, hockey and many other sports, says head of content, Matthew Parvis.
“This site marks our third new product launch in the last 12 months, and seeing how rapidly the sports industry is growing internationally, we think the sky is the limit for BookieSmash,” he said this week, adding:
“I have personally met so many people who are eager to give sports betting a try, but are simply turned away by a lack of knowledge.
“What do the odds mean? What is a ‘money line’? How do I open an account? Sports betting can sound more complicated than it really is, and those who understand it speak in a way that’s difficult for beginners to understand.
“We wanted to make sure BookieSmash speaks in a way that all sports fans can understand. Our hope is that BookieSmash eases beginners in to sports betting to ensure fans are getting the best possible value for their money, and have a lot of fun watching games.”
BookieSmash offers a large number of in-depth reviews of the best online sports books, and gives access to exclusive promotions including deposit bonuses and free bets on different sports.