Isle of Man games developer in retail betting shops deal

The hitherto online focused Isle of Man casino games developer Red Tiger Gaming has announced that it is supplying its products to the retail betting shop market, going live this week across the UK estate of Coral group.

The launch this week saw online title Dragon’s Luck available for the first time via betting terminals located in the bookmaker’s retail betting shops.

A successful nationwide in-shop marketing campaign attracted a wave of new players accessing the Red Tiger title for the first time, with retail popularity mirroring the online success of what is one of the slots developer’s best-known games, a statement from Red Tiger advises.

Managing director Gavin Hamilton said: “Our games have proven popular online with high quality design, engaging math and compelling mechanics. We are confident this formula will translate well in the retail space.”

Rich Barr, director of gaming content at Ladbrokes Coral, said that there had been a positive player reaction to Dragon’s Luck in the betting shop environment, and his company intended launching the game across its digital operations as well.

The launch with Coral comes after a run of high-profile online integrations with operators, including PokerStars, GVC and Rank.