ISoftBet scores major Sazka deal

Sazka, the largest state lottery in the Czech Republic, will power its next-generation online casino product using iSoftBet content, fully adjusted and compliant with local regulations.

The deal will see Sazka’s PGMS platform provider Neogames integrate iSoftBet’s complete suite of slot, video poker and table games, giving the Czech lottery provider access to a diverse and comprehensive portfolio of products described as “best fit for Sazka’s DNA”.

Sazka will be able to take advantage of various advanced marketing and real-time gamification tools from iSoftBet as part of the agreement.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “We’re delighted to be partnering with such a well-established, market-leading brand such as Sazka. This marks an extremely exciting time for us and presents a tremendous opportunity to enhance our presence in a new and rapidly growing market.

“Our games continue to perform exceptionally well, and we are rapidly gaining market share with both existing and new operators in regulated and newly regulated markets.”

Jan Horyna, iGaming Director, Sazka, added: “iSoftBet has an excellent reputation for generating significant revenues for brands via its leading content platform and for producing high-quality games that perform consistently well across regulated markets. We are very excited to be partnering with iSoftBet and look forward for a long and fruitful partnership.”

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