Israeli success for British betting software supplier

British sports betting software provider LVS Ltd and its French counterpart, lottery solutions specialist Lotsys SAS (a member of the FDJ group) have announced that the Israel Sports Betting Board (ISBB), exclusive rights operator for sports betting in Israel, is now live with their systems.

LVS and Lotsys won an international tender to supply advanced betting and lottery platform technology to ISBB in the form of a customised sportsbook, a transactional engine, web and mobile site now live at Winner.co.il.

“This solution provides the foundation to sustain ISBB’s growth for the next decade,” said Zach Fishbein, chairman of ISBB.

The project is part of ISBB’s strategy to upgrade its offer to customers and distribute a much broader range of sports and markets. ISBB is enhancing productivity with the sportsbook automation suite and open architecture to enable real-time integration with satellite systems and online services.

“ISBB is a very interesting customer; they are sharp and highly skilled in sports betting and IT,” said Simon Ordish, LVS CEO. “They know what they want and this project was a great opportunity to boost our roadmap.”

The ISBB platform is a new generation of betting solution developed on modern yet proven technologies, such as Java and Oracle for the backend and Ruby on Rails for the frontend, and exposes all its services through an open REST API, considerably facilitating integration processes.

Pascal Blyau, LVS managing director and FDJ development director said: “While the advanced betting and lottery platform was initially designed for online betting operators, this kind of project allows us to extend the concept into a much more global and multi-channel solution purpose-fitted for sports betting and lottery operators.  This is a new class of gaming solution and is becoming a best-seller in the lottery world.”

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