Italian football sponsorship for Admiral Interactive subsidiary

Italian online casino, bingo, poker and sports betting operator Admiral Interactive in the Novomatic group has announced that its subsidiary SportYes has clinched a 2013-2014 season sponsorship deal with Serie A Italian football club Livorno.

The agreement – SportYes’s first – includes advertising and promotional opportunities at the club’s  Armando Picchi stadium.

Admiral Interactive chief, Federico Fogli, said Thursday: “Admiral is always looking for exciting new challenges; to support Livorno after its promotion to Serie A is an opportunity to celebrate the entry of SportYes into the world of sports sponsorship, while also increasing the visibility of our other brands such as CasinoYes, PokerYes, BingoYes and SlotYes.”

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