Italian gambling market continues growth in November
News on 9 Dec 2017
News on 9 Dec 2017
Italy’s overall gambling market continued its phenomenal growth in November, achieving an impressive 78.2 percent year-on-year increase in revenue to Euro 147 million.
The online gambling vertical contributed Euro 61 million of that amount, recording a stunning 89 percent year-on-year rise in revenue off turnover of Euro 505.4 million, itself up 30.7 percent year-on-year.
That brought the YTD turnover figure to Euro 5.2 billion – up 40.5 percent year-on-year, with revenue reaching Euro 473.3 million – up 46 percent.
Bet365 regained the top spot overall in November despite its lack of a retail betting arm, taking 16.1 percent market share in turnover terms. It was trailed by Snaitech (11.5 percent), Eurobet (10.6 percent, and SKS365 (10.45 percent)…all had less market share but reaped better revenue overall.
Looked at through the lens of online gambling only, Bet365’s dominance rose to 28.6 percent market share in turnover terms, streets ahead of SKS365’s Planetwin365 (9.7 percent) of turnover and 13.3 percent share of online revenue.
In the online casino vertical Lottomatica was king with a 9.4 percent market share, leading companies like Sisal (9.1 percent) and PokerStars Casino (7 percent). Here Bet365 did not shine as brightly, achieving only a 2.9 percent market share.
November online casino revenue topped Euro 48.2 million – a y-o-y improvement of 16.8 percent.
Predictably, PokerStars led the way in the online poker vertical, taking a 67.7 percent market share in the tournament sector, followed by Snaitech (5.5 percent) and Sisal (5.2 percent). November online poker tournament fees topped Euro 7.2 million – up 3.1 percent year-on-year. YTD fees are now at Euro 75.7 million.
Online poker cash game revenues sadly declined 5.5 percent y-o-y in November to Euro 5.8 million, bringing the YTD total to Euro 63.8 million. Once again PokerStars led in market share at 43 percent’, chased by Lottomatica (7.6 percent) and SKS365 (7.5 percent).
Observers hold out the hope that shared poker player liquidity with France, Portugal and Spain may give Italian online poker a boost once the project is operational, but there is uncertainty over when that will come about, as opposition in Italy is mounting against the country’s inclusion.
