Italian gambling market keeps growing

Figures published by the Italian Ministry of Finance show that the overall gambling market…and especially the online gambling sector….kept growing in 2016, with overall GGR up 11.4 percent y-o-y to Euro 19.16 billion.

Online casino and poker games delivered an aggregate GGR of Euro 579.7 million – up 20.8 percent year-on-year, whilst sports betting – both land and online – accounted for Euro 925.7 million – up 20.6 percent.

Bets on other virtual events brought in GGR of Euro 191.4 million – a rise y-o-y of 6.27 percent.

Video lotteries and AWPs remained the main generators, with AWPs delivering Euro 7.4 billion in GGR, up 12.7 percent, and Video Lotteries up 3.9 percent at Euro 2.7 billion.

The numbers for February 2017 are also in, and show that online sports betting turnover was over Euro 432 million, whilst land wagering reached just Euro 394 million for a total of Euro 828 million…. a 30 percent year-on-year improvement.

The sports betting market leader remained Bet365 in February followed by Eurobet, Sisal, Snai and William Hill.

Revenues from the online casino vertical rose almost 25 percent to Euro 41.1 million, with Lottomatica the leader with 10.7 percent market-share, pursued by Sisal (8.6 percent), PokerStars (8.3 percent), Bwin (6.4 percent) and Snai (6.1 percent).

William Hill will be concerned at the continued fall in its performance – now down over 25 percent over the past year, whilst rivals like Snai (up 32 percent) and Pokerstars (up nearly 29 percent) celebrate.

Italian online poker continued to struggle in February as tournament fees declined 16.5 percent compared to the preceding month and cash games dropped 11 percent…Pokerstars still leads the sector with a slightly reduced market share of 42.5 percent on tournaments and 69.2 percent on cash games.

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