Italian market booms in April 2017

The Italian gambling market continued to advance in April 2017, according to official statistics just released, with overall turnover up an astonishing 63 percent year-on-year.

Highlights from the latest stats show:

* Land and online handle combined topped Euro 1 billion;

* Euro 541 million of that was staked online;

* Italian legal sports betting operators doubled revenue to Euro 149.5 million compared with the same period last year;

* Online betting revenue rose an impressive 93 percent y-o-y to Euro 56.6 million;

* Legal online casino revenue rose by over 33 percent year-on-year to Euro 45.2 million;

* Online poker cash game revenue continued to disappoint at Euro 5.6 million – a 10 percent y-o-y decline, with Pokerstars leading the sector with 45.5 percent of the market and Lottomatica way behind on 7 percent;

* Online poker tournament fees presented a brighter picture with a rise of 11 percednt y-o-y to Euro 6.6 million, almost 70 percent of that going to Pokerstars.

The operational stars in the online sports betting sector were again led by bet365 with 29.4 percent of the market, but there was a surprise arrival at second with an 11 percent sports market share of Austrian operator SKS365, displacing Eurobet (8.9 percent)

SKS did equally well in the land sports betting sector, where it placed third with a 13.4 percent market share, behind SNAI (16.8 percent) and Eurobet (14.1 percent).

With a combined land and online sportsbetting handle of Euro 121.2 million, the Austrian outsider placed second only to bet365’s Euro 159.5 million in deposits. Third was Eurobet (Euro 113 million), SNAI (111.4 million) and Sisal (Euro 85.6 million).

The online casino market leaders in Italy for April were Lottomatica with a 10 percent market share, followed by Sisal (8.54 percent) and Pokerstars-Amaya (7.3 percent).

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