Italian online gambling operator signs sponsorship deal with Juventus FC

The Italian online gambling operator Sisal Matchpoint has announced a sponsorship deal with Italian football club Juventus that will see it becoming the club’s official betting partner.

The operator hails the single season deal as a coup, as Juventus FC is the reigning Serie A league champion. Sisal will benefit from high stadium coverage at the foiotball club’s home venue Juventus Stadium, which seats 42,000 spectators, and this will be boosted by exposure through the club’s social media and digital assets.

The value of the sponsorship agreement in currency terms was not disclosed.