This week saw the Italian government’s proposed ban on virtually all gambling advertising (bar the national lottery) voted for in the Senate, which approved the measure on a vote of 155 vs. 125 despite warnings of dire consequences from a wide range of experts.
The ban, driven by Italy’s recently elected coalition government, extends to television, radio and internet advertising and includes sports sponsorships (see previous reports).
It is effective from January 1 2019, although there are exceptions regarding companies which have current contracts running, who have been given a further six months to wrap up their promotional programs.