IWG and Inspired launch EndZone Payout with Michigan State Lottery

EndZone Payout, a new Instant-Virtual Football game developed by IWG and Inspired Entertainment has gone live with its first operator, the Michigan State Lottery.

The sports-themed virtual scratch ticket uses a video clip of a single football play as an engaging way to reveal the outcome of a simple symbol match lottery game.

Shannon DeHaven, Deputy Commissioner of Digital Operations at Michigan Lottery, said: “We feel confident that the launch of this brand-new style of sports-themed digital instant ticket game will appeal to both our existing player base and new players.”

Rhydian Fisher, IWG CEO, said: “It’s exciting to see our first U.S. lottery customer go live with one of the most inventive games to hit the North American lottery market in recent times.”

Brooks Pierce, President and Chief Operation Officer at Inspired Entertainment, added: “We are very proud of this entertaining and engaging new product for lotteries and happy to launch it for the first time in Michigan.  We look forward to seeing how this product supports the Michigan Lottery’s mission of raising revenues for public education.”

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