IWG strikes major deal with Microgaming

Online, instant win games supplier IWG has struck a major and innovative deal with Microgaming to transform a range of its slots into instant win games for the first time.

As part of the agreement, a selection of Microgaming’s most popular and successful games, including both classic and new releases, are set to be adapted for the instant win market and made available across the supplier’s operator network later this year.

Leaning on its extensive knowledge, IWG will enhance each slot to create a unique instant win gaming experience that incorporates the attractive gameplay commonly associated with Microgaming titles.

The deal will enable Microgaming to reach a wider audience, with the instant win vertical growing in popularity amongst players of commercial operators and lotteries across the globe.

Leon Thomas, Chief Commercial Officer at IWG:

“Fans of Microgaming’s slots will now be able to enjoy an enhanced gaming experience thanks to this new partnership. By implementing our proven instant win mechanics into its wide range of games, Microgaming will now be able to target a different player base with this unique concept.

“We’re delighted to provide them with exciting and engaging instant win games inspired by its catalogue of games and are sure they will prove to be a big hit.”

John Quinn, Director of Content Strategy at Microgaming:

“IWG has a strong reputation for delivering instant win slot games that keep the key characteristics of a popular title while adding a new dimension to the gameplay, which captures the attention of players around the world.

“We look forward to seeing this transformation of our popular releases and making them available to our ever-growing network of operators and their players.”

Related and similar