Jackpot boost for New Jersey online gambling

The Dallas-based Internet marketing and events firm Cataboom has announced a partnership with New Jersey online gambling operator Resorts Digital Gaming LLC that will see the creation of $5 million jackpots on the operator’s ResortsCasino.com and MoheganSunCasino.com websites.

Our readers will recall that Resorts is the preferred New Jersey partner for PokerStars and NYX Gaming.

Resorts Digital Gaming tapped CataBoom to attract new users in the competitive marketplace of online casino games, while providing current users with a reason to return to its sites and keep playing. The solutions include a Daily Scratch Card campaign for Resorts, offering 3 daily chances to win a $2,000,000 prize, and a free daily Spin the Wheel campaign for Mohegan Sun, offering players the chance to win prizes, including a $3,000,000 grand prize.

The campaigns resulted in a 90 percent return rate in the first week for ResortsCasino.com and MoheganSunCasino.com and a 65 percent return rate in the weeks following, Cataboom claims in a presser.

Lee Terfloth, director of Interactive Product at Resorts Digital Gaming, has confirmed the success of the campaigns so far, commenting:

“Player growth on ResortsCasino.com and MohegunSunCasino.com has been staggering, and we know CataBoom was instrumental in helping us stand out against other online casino sites in the market. We were able to distinguish ourselves with the largest jackpot prize in New Jersey, giving new and existing players a compelling reason to sign up and keep playing at Resorts and Mohegun Sun.”

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