German online gambling operator JAXX SE’s myBet will sponsor SpVgg Greuther Fürth (Fürth), a German association football club based in Fürth, Bavaria.
Fürth had already sealed its place in the top tier of the Bundesliga, Germany’s primary football League competition, with four matches to go.
Under the terms of the deal, myBet will receive TV-positioned advertising areas on the stadium’s perimeter bands and extensive promotional opportunities.
Mathias Dahms, JAXX SE Management Board said: “In mybet, we have an excellent brand that we aim to continue bolstering through a measured approach to sponsorship and well-paced branding measures. Our partnership with the cloverleaf gives us the opportunity of a presence in the Bundesliga through an especially likeable club. With its attractive football and a young, motivated group of players, the team is bound to make its mark on the first division, too.”
myBet additionally partners with Fortuna Düsseldorf, is a sponsor of the German national handball team and is a supporter of ‘Republik Fussball’, an initiative of FC St Pauli for amateur and recreational players.