Passoker will provide its in-play betting product to independent bookmaker JenningsBet in a supply deal announced this week.
The product will allow patrons of jenningsbet.com to bet on what will happen next in a host of sports that include football, rugby league, rugby union, snooker, darts, NFL, tennis and cricket as well as during a range of television programmes.
Passoker chief executive officer Stuart Carr said: “The quality of JenningsBet’s online offering is recognised by the industry and players alike, so we are extremely pleased that they have chosen to utilise Passoker as they look to build on the success of the site.”
JenningsBet director Steve Templeman added: “Passoker has been one of the most exciting product launches the industry has seen for a long time. We look forward to integrating it to JenningsBet and are very optimistic about the potential that this partnership brings.”