JetBet inks social sports deal with Maxim

JetBet will launch a branded social sports experience in partnership with mens lifestyle brand Maxim.

“Maxim Sports Live” offers fans engagement with the action of live NFL games, demonstrating their knowledge of the team by predicting every play, possession or full game result. Players can predict plays, yardage gained, penalties, turnovers and more in a dynamic experience powered by JetBet’s sports analytics.

The offer includes social interaction through a chat feature to discuss plays and banter with rival fans.