Joint venture between Betsson and Chinese state owned company

Swedish online gaming firm Betsson AB has entered into a business relationship with a local company in China.
The deal will see a joint venture with an unidentified Chinese state-owned company in the sports lottery related industry.
China has the largest internet population in the world and is expected to issue internet lottery reseller licenses in the future.
“It is an important part of our strategy to be present through our B2B-unit in the world’s major markets” says Pontus Lindwall, CEO of Betsson AB. “Betsson has invested in Asia for more than three years since we believe that the Asian markets have a great potential in the long term. I believe that this joint venture will provide a solid platform for us in China and I am very excited over this opportunity”.

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