Juventus agree Asian sponsorship deal with F66

Asian online betting firm F66.com has clinched a three-year regional sponsorship deal with Italian football club Juventus.

F66.com is authorized to use Juventus branding and imagery to promote its services in the Asian region – excluding China, Vietnam and Thailand – and will offer fans a Juventus-branded video blog and experiential activities with the team along witih other promotional activities.

“This is a new and important regional sponsorship in the areas where we are experiencing the most significant growth for our club,” Giorgio Ricci, Juventus’ co-chief revenue officer, said. “F66 will be a benchmark partner to develop activities for our Asian fans.”

“Juventus, with its consecutive successes, continues to be the” Campione dei Campioni “Club in Italy,” Simon David, spokesperson for F66, added. “The Serie A is very much followed in Asia and thanks to this partnership we are confident of reaching new peaks in the coming season.”

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