Kambi clinches major Mexican sports betting deal

Kambi and Apuestas Internacionales, which has 17 casinos in operation under the brand “PlayCity”, have signed an agreement for Kambi to be the exclusive supplier of sports betting services for the PlayCity land and online casinos.

The deal follows a successful ‘proof of concept’ trial period in which Kambi deployed its retail offering in two of PlayCity’s casinos in Mexico.

Kambi will provide sports betting services to PlayCity’s entire Mexican land based casino network and to its online operation, offering PlayCity’s customers a contemporary omni-channel sports betting experience.

Kambi is now live in five of PlayCity’s casinos and the plan is to deploy in twelve more casinos by the end of March 2017.

Kristian Nylén, CEO of Kambi said in a statement this week:

“Kambi has shown it can translate its online user experience into its retail offering for PlayCity’s casino customers with its unique over-the-counter and self-service betting terminal offering.”

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