Kambi expands in Mexican market

Turnkey sports betting provider Kambi Group plc and Grupo Televisa have reached an agreement for the provision of sports betting to Grupo Televisa’s PlayCity brand in Mexico

Kambi will initially deploy its fixed odds betting terminals into the sports betting areas of two PlayCity Casinos in Mexico enabling Grupo Televisa to upgrade its sports betting offering.

The partnership will provide further scope in extending retail roll-outs and exploring multi-channel opportunities.

“We are delighted to be working with Grupo Televisa on this project and look forward to delivering an exceptional user experience through our retail offering to PlayCity Casino customers,” Kristian Nylen, chief executive officer of Kambi said.

“We look at Grupo Televisa as a future market leader in Mexico and could not be more pleased that Kambi’s first customer in the region aligns very well with our strategy of focusing on licensed Tier 1 operators around the world.”

Related and similar