Kambi in four year sportsbook deal with 32Red

Unibet’s soon-to-be spun off Kambi Sports Solutions has been selected by 32Red Plc in an initial four-year deal for the delivery of a fully managed sportsbook solution which will go live in time for the 2014 FIFA World Cup.

Kambi’s sportsbook will be integrated with 32Red’s Microgaming platform, allowing players to move seamlessly between casino and a significantly upgraded sports betting experience.

“I am delighted and excited that 32Red has chosen to partner with Kambi,” said Kristian Nylén, chief executive officer of Kambi Sports Solutions.  “The 32Red Brand has strong equity and the business has ambitious growth plans in the sports segment that are aligned with Kambi’s vision. The agreement will enable 32Red to provide its customer base with an exceptional sports betting experience. We very much look forward to developing the partnership over the coming months and years.”

Ed Ware, chief executive off ocer of 32Red Plc added: “This partnership will enable 32Red players to have access to a first class sportsbetting product online and across all mobile devices. The 32Red brand has strong heritage in sports sponsorship in the UK and our ongoing support of horse racing along with the recently announced association with Rangers FC demonstrates our ambition in the space.”

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