Kambi Group prepares for ATG partnership 

A media advisory from B2C sports betting services provider Kambi Group plc reveals advanced commercial discussions between the group and Sweden’s horserace betting monopoly operator AB Trav och Galopp (ATG).

The two parties are “close to agreeing a deal” in which the horse racing operator will offer its customers a Kambi-powered sportsbook.

ATG will soon begin internal product testing, the company said, as Sweden prepares to introduce a new regulatory framework in which ATG will be able to complement its horse racing product with a full sports betting offer for the first time.

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