Kambi in sports betting deal with Rank Group

The Rank Group plc has become Kambi Group’s newest managed sports betting client following a rigorous selection process and the subsequent agreement reached earlier this week.

Kambi will provide its managed sports betting service to Rank’s Grosvenor Casinos brand at grosvenorcasinos.com enabling the operator to offer its 1.7 million-strong UK customer-base a quality sports betting experience across mobile and desktop channels.

Additional terms will see Kambi integrated with the Bede Gaming Management Platform which will enable Grosvenor to also leverage its terrestrial casino customer base.

“We are excited by the distribution capability that Grosvenor has, not only online, but also through its significant land based casino estate, and we have been impressed with the focus and investments made by Rank to support Grosvenor’s digital strategy,” commented Kristian Nylén, chief executive officer of Kambi Group plc.

“We believe that the power of the Kambi Sportsbook, combined with the capability of the Bede Gaming Management system, will allow us to provide a truly exceptional and market leading digital proposition to our customer base, no matter whether they are within our casinos or simply enjoying playing from home,” added digital operations director of Grosvenor Casinos, Adam Joseph.

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