Kambi penetrates government regulated lotteries market

Online betting platform provider Kambi Group plc has announced the signature of a memorandum of understanding with Novomatic Lottery Solutions, becoming its gaming supplier partner for government regulated lotteries.

Kambi will integrate its digital sports betting solution within the NLS lottery supplier platform.

A Kambi statement Wednesday notes that its services will be accessible by regulated lottery operators, and will be co-branded and marketed with NLS.

Kambi CEO Kristian Nylén said in the statement that the co-branded service will offer a modern solution that creates a competitive service which benefits government regulated lotteries with access to interactive gaming across all verticals.

Frank Cecchini, chief executive at NLS, said that the alliance with Kambi enabled his company to meet growing client demands for better interactive gaming products.

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