Kambi sports betting partners with Spanish gaming group

Online sports betting technology and platform supplier Kambi has been selected by the Spanish online and retail gaming group R. Franco to provide sportsbook services, enhancing the gaming company’s omni-channel product offering.

Kambi will service R. Franco’s Spanish-facing operations and support expansion plans for Latin America, along with support through its retail offering throughout Spain.

Kristian Nylén, the CEO at Kambi Group, said in a company statement: “The [Franco] group is one of the founding fathers of the Spanish retail segment and one of the most trusted and established brands in the sector. With over 40 percent of the Spanish AWP market in 2016 and its recent investment in its digital and omni-channel proposition, we are very excited by the distribution capability and proud to be partnering with a brand that matches our ambition levels in the online and retail sector across Spain and Latin America.”

R. Franco chief executive Pedro Melendo, added:

“This partnership with Kambi completes our content offer on our new omni-channel gaming solution. Now we can say that we have a full B2B2C solution with all the technology necessary for an omni-channel gaming operation – a team with expertise for offering best service; a good brand and the best Sportsbook engine and soon our own games”.

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