Kambi to supply sportsbook to Sun International

Sportsbook specialist Kambi Group plc has announced a multi-year deal with South African gambling giant Sun International for the provision of a sportsbook and technology services.

Listed on the Johannesburg Stock Exchange, Sun International is one of the largest gaming companies in the Southern Hemisphere, with more than 25 hotels and casinos situated across Africa and Latin America.

The company also operates the South Africa-facing online sportsbook brand SunBet.co.za, which as part of the agreement will transition to Kambi’s end-to-end sports betting solution.

SunBet currently operates using proprietary technology but will migrate to the Kambi Sportsbook, supported by a Bede Gaming backend platform, before potentially taking the brand into further markets.

In addition to the digital upgrade, provisions are in place for a roll-out of Kambi’s retail product suite, initially across Sun International’s South African-based casino resorts.

Kristian Nylén, CEO of Kambi, said: “We are delighted to have signed a company of the calibre of Sun International and, in doing so, increase our already substantial international footprint.

“Sun International is one of the largest and most respected gaming companies in South Africa and Latin America, and we are excited by the potential this new partnership offers.”

Anthony Leeming, CEO of Sun International, remarked: “One of Sun International’s stated aims has been to increase the size of our online business and in Kambi we are confident we have selected the right partner to help us achieve this goal.”

The agreement represents the eighth successive quarter in which Kambi has signed a customer aligned with its regulated market strategy, having already concluded agreements with Greentube, Corredor Empresarial and Bulgaria’s National Lottery AD earlier this year.

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