Kambi to power sports book for Swedish horse racing giant

The Kambi Group sports betting technology group has finalised a deal with Swedish horse racing operator AB Trav och Galopp (ATG) for the provision of a multi-channel sportsbook and ancillary services.

The mullti-year agreement follows a competitive tender process, and is planned to commence operations when the Swedish market is liberalised early in January 2019. It will give ATG the ability to complement its horse racing product with a full sports betting offer for the first time.

Confirmation of the deal comes after Kambi last month announced the two companies were taking part in final stage commercial discussions.

While the deal will have no impact on Kambi’s 2018 revenues, the partnership is expected to have a moderate effect on income in 2019, but one which will grow in future years.

Kristian Nylen, Kambi CEO, said: “Since launching in 1974, ATG has become a leading brand within its home market of Sweden and is a company which has, over time, built a vast and loyal customer base.

“So as the operator prepares for its next phase of growth in a re-regulated Swedish market, Kambi is proud to have been chosen as ATG’s multi-channel sportsbook provider and we look forward to forming a strong partnership.”

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