KB88 follows Ajax FC sponsorship with an Italian agreement

Asia-facing online sportsbetting operator KB88 has followed its sponsorship deal with Dutch Eredivisie football club Ajax in June this year (see previous report) with a similar agreement with the Italian Serie A club AS Roma.

The agreement makes KB88 the club’s official betting partner and extends to the betting firm branding, promotional and publicity opportunities through club social media, stadium and other channels.

Luca Danovaro, marketing executive at AS Roma said in a statement Thursday:

“This is a new and important partnership in a fast-growing market like Asia, where we are expecting to see a lot of new opportunities in the coming years. KB88.com will be an ideal partner, one that has both popularity and experience in providing activities for the Asian public.”

Related and similar