Kindred Group in U.S. online sports betting move

The newly liberalised sports betting market in the US – and specifically New Jersey – has prompted European online gambling group Kindred to enter into a partnership with Hard Rock Hotel & Casino Atlantic City.
The agreement spans 5+5 years and is an important initial step by Kindred into the online sports betting and gaming sector in the United States.

Kindred has agreed to pursue a Casino Service Industry Enterprise Licence in New Jersey in order to offer US customers online sports betting and gaming services.

Hard Rock Hotel & Casino Atlantic City opened the doors to its casino in Atlantic City in June 2018 with the ambition to become the market leader and to offer customers a first-class casino and sports betting experience.

Kindred Group shares the same aspirations, a company statement Friday declared. The collaboration between Kindred and Hard Rock combines Hard Rock’s lifestyle and entertainment experience with Kindred’s digital innovation and data analysis, creating a strong offering in the New Jersey market.

“Hard Rock is proud to partner with one of the fastest growing operators in the industry. We are hopeful that Kindred’s international experience and commitment to innovation will translate to a significant success in New Jersey,” said Kresimir Spajic, SVP Online Gaming at Hard Rock International.

“This is a very exciting moment for Kindred as we have been working hard to take this first important step into what will most likely become the largest betting market in the world,” said Manuel Stan, SVP Kindred US. “I am confident that Kindred and Hard Rock Hotel & Casino Atlantic City will give New Jersey customers an absolutely great sports betting and gaming experience”.

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