Middlesbrough Football Club (MFC) has inked its biggest commercial sponsorship deal to date with Kindred Group’s 32Red brand.
The three-year deal with the second-tier English soccer side sees 32Red the primary sponsor of the club’s playing kit until the end of the 2020/21 season.
As part of the deal, Kindred Group’s Unibet brand will feature on MFC’s training kit.
“32Red is an innovative brand with a demonstrable interest in football, and we look forward to our relationship going from strength to strength over the next three years,” Neil Bausor, chief executive of Middlesbrough, said.
Neil Banbury, general manager UK of the Kindred Group added: “We look forward to building on our history of successful football sponsorships by providing Boro fans the excitement and entertainment that has made 32Red an industry-leader in online casinos.”