Kindred Group invests in responsible gambling research

Kindred Group has commissioned two opinion-leaders in responsible gambling to analyze gambling practices using its own customer data anonymized for the research.

The three-year study will be led by Dr Michael Auer – director at Neccton, and Dr Mark Griffiths – distinguished professor at Nottingham Trent University with a view to gaining insight into player profiles, the player’s journey with Kindred, and the efficacy of responsible gambling practices currently used by the company.

Over the last five years, Dr Auer and Professor Griffiths have published numerous studies evaluating the effectiveness of responsible gambling tools used by a number of different European online gambling companies.

“Kindred is committed to player protection and harm minimisation for our customers and this new research project will help provide insight into how our customers can gamble more responsibly and demonstrates our ongoing commitment to social responsibility and a sustainable business,” Maris Bonello, Integrity Analytics Manager at Kindred Group, added.

“This is an exciting project for us and continues our recent innovative research analysing real customer data and evaluating the extent to which responsible gambling tools like personalised feedback, limit-setting and pop-up messaging actually work. This new research project will not only help Kindred but the findings will help share best practice with other online gambling operators around the world,” Professor Mark Griffiths, concluded.

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