Kindred Group launch proprietary racing platform

Kindred Group has announced the launch of its proprietary racing platform for the UK and Irish markets which will complement existing sportsbook products.

The platform launch coincides with the Grand National Meeting at Aintree and forms part of an overall focus on racing and further expansion in the UK market.

Group Head of Global Racing, Ben Colley, said:

“Complementary to the excellent Kambi sportsbook, we expect this new platform for all things racing to quickly become a best of breed example, fully supported by experienced and knowledgeable trading and risk teams in both Gibraltar and Sydney.

“Next steps are to continue to develop and augment the platform to reach a point of excellence in our key racing territories of the UK, Ireland and Australia, then to localise and launch the experience for our individual European markets.”

The platform design caters to both experienced racing bettors and the younger, recreation player, Colley said, “… offering race write ups, tips and live streaming in as many domestic and international tracks as we can for both horses and dogs, creating a truly plentiful, 24/7 racing experience.”

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