Kiron Interactive in multi-year deal with At The Races

Kiron Interactive has clinched a multi-year deal with At The Races (ATR) for the supply of its virtual racing and football products.

Under the terms of the deal, ATR will distribute Kiron’s virtual horse and greyhound racing products, along with virtual football – in association with VSoftCo, to licensed betting operators in the UK market.

The products will be deployed via ATR’s streaming platform, Sport Mediastream, with data disseminated through the Press Association’s feed.

Steven Spartinos, chief executive officer of Kiron Interactive, said:

“This is a significant deal for us in expanding our presence in the UK market, as well as providing us with an opportunity to showcase the quality of our offering to UK facing online operators.”

Matthew Imi, chief executive officer of At The Races, added:

“Kiron Interactive has a proven track record of providing quality content with stunning graphics and their product offering will complement well our existing offering to UK customers”.

The virtual products will not only be offered as a generic service to operators but as bespoke streams on request.