Krow hits the ground running on new Sky Vegas contract

The London-based and owner-managed advertising agency Krow has landed the Sky Vegas online casino account following a three-way competitive pitch, and has hit the ground running with an order for a multi-media campaign for launch in February.

The campaign will emphasise the Sky Vegas “experts in the unexpected” position, according to reports in UK marketing media.

Krow founder and head Barry Cook said: “This is a crowded market where cut through is vital and ideas are in short supply. Our new campaign works across all channels and aims to build a unique and category leading positioning for Sky Vegas.”

The agency, which was founded in 2005, has previously carried out daily fantasy sports work, along with other commercial projects