Ladbrokes Australia contract extension for data provider

Ladbrokes Australia is clearly pleased with the services of its consumer-facing data provider, iSport Genius; the original three-year contract inked last year has been extended before it is even completed by a further two years, making a five year in all business association.

Nathan Rothschild, partner and co-founder at iSport Genius, said: “We are very pleased to see that our collaboration with Ladbrokes Australia has been such a success in drawing in the punters to our unique sports-data and betting insight offering.

“This deal extension, particularly with a significant amount of time remaining on the original contract, is a great testament to the work that has been put in by both companies to provide a truly engaging data offering to Australian punters.”

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