Ladbrokes commissions royal baby campaign

UK bookmaker Ladbrokes will launch a novelty betting project based on betting odds surrounding the upcoming birth of British royalty Kate and William’s second child.

London-based agency Kaper will develop the campaign which aims to boost Ladbrokes’ profile in national consumer press and drive social media, PR Week reported.

“Kaper showed standout creativity in its pitch, offering us something unique and fresh,” Jessica Bridge, PR executive at Ladbrokes, told PR Week.