Ladbrokes Coral adds sports betting to live roulette 

Ladbrokes Coral, in collaboration with Fresh8 Gaming, is claiming an industry first with the launch of live sporting action and real time odds embedded into Playtech’s live casino client.

Fresh8 automates the delivery of the sports betting content in real time enabling live roulette customers to transact directly within the Fresh8 advert without leaving the live casino client and through the use of Ladbrokes’ remote bet-slip functionality.

The Fresh8 technology is live with over 15 sports including soccer, NBA and NFL.

Antonio Ruggeri, Live Casino Product Manager for Ladbrokes Coral, said: “We’re delighted to be partnering with Fresh8 to launch the industry’s first live casino sports betting experience. The automated technology for sports adds a brand new dimension to our Live offering, and is a great opportunity for players who enjoy sports betting to try out the Live Casino environment without missing out on any of the action. We are already seeing great numbers for the World Cup.”

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