Ladbrokes develops Sportium brand

Reports on several sports betting information sites this week indicate that UK betting group Ladbrokes is set to launch its sports and casino betting brand Sportium online in Spain at the beginning of next (October) month.

Sportium is a joint venture with Spain’s gambling group Cirsa, and currently has around 600 retail land betting shops across Spain.

Ladbrokes currently feeds most of the online action in the Spanish market through its LBapuestas.es website and brand, which, reports claim, will be retired once Sportium online hits the market. The joint venture also has Mexico in its sights for the Sportium online brand – reportedly next year.

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