Ladbrokes expands Aussie sponsorship roster
News on 29 Aug 2016
News on 29 Aug 2016
Ladbrokes has been named a Major Associate Partner and Official Betting Partner to Australian professional men’s basketball team, the Brisbane Bullets.
“We’re incredibly proud of the footprint we have been able to make in Australia both as a wagering operator and supporter of key sport and racing clubs,” Ladbrokes Digital Australia chief executive officer Dean Shannon commented.
Under the terms of the agreement, Ladbrokes’ logo will feature on the back of the Brisbane Bullets playing uniform along with other promotional opportunities.
“The agreements are not something we take on lightly and we feel the Brisbane Bullets are the kind of club which share the values we do and we hope and expect this will be a long and fruitful partnership,” Shannon said.
In related news, the gambling firm extended an existing relationship with the Melbourne Racing Club. The renowned Caulfield Stakes, a Melbourne Racing Club Group 1 Thoroughbred horse race, will be named as the Group I Ladbrokes Stakes (2000m). In addition, Melbourne Racing Club will offer free general admission to up to 1000 Ladbrokes customers to the Caulfield Guineas day, which will represent a saving of A$55 on the entry cost on the day.
Under further terms, Ladbrokes will continue to hold naming rights over the Sandown racecourse as well as the Blue Diamond Stakes and 18 other stakes races run under the Melbourne Racing Club banner. Ladbrokes will also contribute to the Melbourne Racing Club’s charity, the MRC Foundation.
“Ladbrokes have proven to be a fantastic partner for the club, which we’re thrilled they will continue to be,” Melbourne Racing Club chief executive Brodie Arnhold said in a press statement.
“The commercial investment is obviously incredibly valuable to an organisation like ours, but the willingness to innovate together and integrate into various areas of our business outside of race naming rights shows that Ladbrokes has a great care and passion for the sport of racing and its sustainability.”
