Ladbrokes extend Openbet relationship

UK Bookmaker Ladbrokes will extend its 15 year relationship with Openbet for the provision of the technology backing its online sportsbook and games products.

Ladbrokes will additionally receive future Openbet technology developments along with access to OpenBet game content.

Jeremy Thompson-Hill, chief executive officer of OpenBet commenting on the deal said: “The most satisfying element of this new deal is that Ladbrokes has been one of the cornerstone clients for OpenBet right from the start of our company’s history. This new extension agreement is good for OpenBet, good for Ladbrokes and ultimately good for their customers. Over the next three years, we are sure that Ladbrokes’ sportsbook and games products will go from strength to strength, rightfully cementing its place in the online gaming space.”

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