Ladbrokes extends SPFL sponsorship

Ladbrokes has agreed a new two-year title sponsorship deal with the Scottish Professional Football League (SPFL).

As part of the deal, reported to be worth up to GBP 5 million over two seasons, the promotion of responsible gambling will be intensified with the bookmaker saying it intends, together with the SPFL, promoting the message within the game and across the fan base.

Jim Mullen, chief executive officer of Ladbrokes Coral  said: ”We knew when we started the sponsorship that we were associating with a sport that is followed with passion and dedication and it has proved to be an excellent partnership.

“We also want to make sure that it reflects that gambling should be fun, not a problem, and that is why our continued sponsorship will enable us to promote responsible gambling and work with clubs to ensure that the integrity of the sport is upheld.

“We take our role as a sponsor seriously and we take our role to help customers keep gambling fun just as seriously.”

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