Ladbrokes finds itself focus of UK ASA scrutiny once again

Ladbrokes has been pulled up once again on an online promotion that the UK Advertising Standards Authority (ASA) deemed misleading in its final determination.

The promotion fell short of ensuring relevant applicable significant terms and conditions were included, “where their omission was likely to mislead,” the ASA said.

The complaint, referring to a promotion for new customers, challenged the ad as misleading because it failed to obviously state that part of the winnings from bets would be paid in Free Bet tokens.

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