Ladbrokes in significant Scottish football sponsorship

The Scottish Professional Football League (SPFL) has named Ladbrokes in its biggest two-year title sponsorship deal to date.

Under the terms of the deal, Ladbrokes will title sponsor the 2015/16 season which includes rights across all four leagues and 42 clubs.

Scottish football leagues will become know as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 ahead of the start of the new season in August.

SPFL chief executive Neil Doncaster commenting on the deal said: “As an established and respected leading brand in its very competitive marketplace, Ladbrokes is a perfect partner for the SPFL and we have a shared vision of a positive future for professional league football in Scotland.

“Ladbrokes’ backing of Scottish football is hugely valued and appreciated and I say that not only on behalf of the SPFL but also for all 42 member clubs.”

“This partnership will help to propel Ladbrokes and the SPFL to new heights and will put us at the heart of Scottish football throughout the year,” added Jim Mullen, chief executive officer of Ladbrokes.

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