Ladbrokes jacks up communication dept

British bookmaker Ladbrokes PLC has appointed Donal McCabe to the newly developed role of external relationship director, effective January 1, 2013.

McCabe joins Ladbrokes from British property firm Land Securities where he has served as corporate communications director over the past 5 years, prior to which he was communications director for Alliance Boots.

Responsibilities include leading Ladbrokes’ global communications, media coordination, investor relations, public affairs and branding along with internal communications through a newly created “communications council”.

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